I agree with you, Darren, on how the Superbowl commercials (and commercials in general) target specific types of people to buy their product, or rather to "try" their products. The ads are mainly funny but at the same time can be viewed as racist, ethnically-hurtful, and discriminating against someone's faith/beliefs.
I do think the VW ad was not intended to be racist but to celebrate the Jamaicans' happy way of life and how they are easy-going people. I did find it funny how the Asian "turned" "Jamaican" and became happier after driving in the VW beetle.
The second ad is really funny but at the same time, it portrays this famous model as too greedy. I heard it took her either 50 or 86 takes to make that the "right" scene because she didn't like each outcome and that I bet she had to be paid a LOT of money to do that add with a "nerdy" guy.
~Chad S.
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